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Vertical product differentiation and advertising

Elliott, Caroline - In: International journal of the economics of business 11 (2004) 1, pp. 37-53

Persistent link: https://www.econbiz.de/10001990335

A cointegration analysis of advertising and sales data

Elliott, Caroline - In: Review of industrial organization : RIO 18 (2001) 4, pp. 417-426

Persistent link: https://www.econbiz.de/10001555444

Determinants of UK box office success : the impact of quality signals

Elliott, Caroline; Simmons, Robert - In: Review of industrial organization : RIO 33 (2008) 2, pp. 93-111

Persistent link: https://www.econbiz.de/10003785731

Determinants of UK box office success : the impact of quality signals

Elliott, Caroline (contributor); Simmons, Robert (contributor) - 2007

Persistent link: https://www.econbiz.de/10003471090

The effect of government policy on Tobacco advertising strategies

Elliott, Caroline; Wei, Yingqi; Lenton, Pamela - In: Bulletin of economic research 62 (2010) 3, pp. 243-258

Persistent link: https://www.econbiz.de/10003993599

A Cointegration Analysis of Advertising and Sales Data

Elliott, Caroline - In: Review of Industrial Organization 18 (2001) 4, pp. 417-426

Persistent link: https://www.econbiz.de/10005674292

Determinants of UK Box Office Success: The Impact of Quality Signals

Elliott, Caroline; Simmons, Rob - In: Review of Industrial Organization 33 (2008) 2, pp. 93-111

Persistent link: https://www.econbiz.de/10005674307

Vertical Product Differentiation and Advertising

Elliott, Caroline - In: International Journal of the Economics of Business 11 (2004) 1, pp. 37-53

A duopoly model is developed in which firms' strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price...

Persistent link: https://www.econbiz.de/10005632718