Vertical product differentiation and advertising
Year of publication: |
2004
|
---|---|
Authors: | Elliott, Caroline |
Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 11.2004, 1, p. 37-53
|
Subject: | Produktdifferenzierung | Product differentiation | Werbung | Advertising | Duopol | Duopoly | Theorie | Theory |
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