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~subject:"Advertising"
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Advertising
Wettbewerb
40,307
Competition
33,443
Marketing
18,854
Theorie
16,031
Theory
15,694
Preis
14,860
Werbung
13,745
Price
9,158
Deutschland
8,228
USA
6,601
United States
5,938
Germany
5,526
Konsumentenverhalten
5,457
Consumer behaviour
5,433
Marketingmanagement
3,982
Werbewirkung
3,864
Marketing management
3,814
Advertising effects
3,803
Internationaler Wettbewerb
3,494
International competition
3,416
EU-Staaten
3,062
Bank
3,036
EU countries
2,947
Welt
2,807
World
2,725
Preismanagement
2,701
Pricing strategy
2,695
Innovation
2,681
Online-Marketing
2,296
Internet marketing
2,255
Spieltheorie
2,074
Regulierung
2,000
Game theory
1,956
Wettbewerbspolitik
1,952
Schätzung
1,778
Regulation
1,776
Großbritannien
1,716
Estimation
1,678
Competition policy
1,676
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1,790
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54
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1
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55
Bibliography included
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English
8,794
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835
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22
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2
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2
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Bruhn, Manfred
22
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
19
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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Institution
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
159
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
35
Young consumers : insight and ideas for responsible marketers
35
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
9,597
USB Cologne (EcoSocSci)
76
EconStor
11
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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date (oldest first)
1
Non-price competition strategic : a case of advertising effects on market structure and performance in Thailand
Khanthawit, Dulyaniti
-
1989
Persistent link: https://www.econbiz.de/10000790634
Saved in:
2
Price, quality and advertising competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
3
Effects of the private-label invasion in food industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
4
Media concentration and consumer product prices
Dukes, Anthony J.
- In:
Economic inquiry : journal of the Western Economic …
44
(
2006
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10003274768
Saved in:
5
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
6
Marketing und Kommunikation in Japan
Bürger, Peter
(
agent
)
-
1994
Persistent link: https://www.econbiz.de/10000906660
Saved in:
7
Advertising, competition, and market share instability
Eckard, Edwin W.
- In:
The journal of business : B
60
(
1987
)
4
,
pp. 539-552
Persistent link: https://www.econbiz.de/10001037642
Saved in:
8
Nicht-sequentielle Suche, Preiswerbung und Marktgleichgewicht
Le Vaillant de Folleville, Patrice
-
1985
Persistent link: https://www.econbiz.de/10000684369
Saved in:
9
Four essays in economic theory
Judd, Kenneth L.
-
1980
Persistent link: https://www.econbiz.de/10000811649
Saved in:
10
The economics of smoking
Chaloupka, Frank J.
;
Warner, Kenneth E.
-
1999
Persistent link: https://www.econbiz.de/10001378555
Saved in:
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