Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of brand ambigui...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
USA
8
United States
7
Agency theory
5
Prinzipal-Agent-Theorie
5
Führungskräfte
4
Managers
4
Consumer behaviour
3
Corporate Governance
3
Corporate governance
3
Eigentümerstruktur
3
Executive board
3
Firm performance
3
Konsumentenverhalten
3
Ownership structure
3
Unternehmenserfolg
3
Verbraucher
3
Vorstand
3
Werbung
3
Ambulance services
2
Führung
2
Großbritannien
2
Leadership
2
National cultures
2
Product labelling
2
Regulation
2
Regulierung
2
Strategisches Management
2
Stress
2
Takeover
2
United Kingdom
2
Vereinigte Staaten
2
Warenkennzeichnung
2
Übernahme
2
1989
1
1996-1997
1
1997-2001
1
Advertising regulation
1
Alcohol consumption
1
Alkoholkonsum
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mazis, Michael B.
1
Raymond, Mary Anne
1
Published in...
All
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
