The influence of brand ambiguity on brand attitude development
Year of publication: |
1971
|
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Authors: | Miller, Stephen J. ; Mazis, Michael B. ; Wright, Peter L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 4, p. 455-459
|
Subject: | Markenartikel | Verbraucher |
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