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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243
Persistent link: https://www.econbiz.de/10003229064
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Marketing communication : Modern promotional strategy
Webster, Frederick Elmer - 1971
Persistent link: https://www.econbiz.de/10000572068
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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10003508554
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287