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~subject:"Advertising"
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Media scheduling : a stochasti...
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Advertising
Verbraucher
5,493
Consumers
1,235
Vereinigte Staaten
788
Konsumentenverhalten
681
Consumer behaviour
677
Deutschland
550
Marktforschung
519
Theorie
467
Theory
445
Wirtschaftliches Verhalten
378
Werbungsmittel
343
Verbraucherverhalten
318
USA
277
Marketing
211
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203
Germany
183
United States
179
Verbraucherschutz
173
Markenartikel
159
Einzelhandel
119
Großbritannien
118
Absatz
109
Verbrauch
106
Wirtschaftliche Verhalten
106
Psychologie
98
Absatzpolitik
97
Preis
92
Verbrauchstheorie
79
Marketingmanagement
78
Marketing management
76
Private consumption
71
Privater Konsum
71
Kaufentscheidung
66
Verbraucherpolitik
66
Entscheidung
65
Inflationserwartung
63
Japan
63
Beziehungsmarketing
61
Consumer protection
61
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English
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German
4
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Anand, Bharat N.
2
Broadbent, Simon
2
Dunn, S. Watson
2
Kind, Hans Jarle
2
Nilssen, Tore
2
Shachar, Ron
2
Aaker, David A.
1
Ambika, Anupama
1
Amstel, Ilonka van
1
Ang, Lawrence
1
Apel, Juliane
1
Araujo, Theo
1
Ashley, R.
1
Atik, Deniz
1
Barban, Arnold M.
1
Bauer, Raymond Augustine
1
Becker, Helmut
1
Berninghaus, Siegfried
1
Bing, Michael Tiong Hock
1
Boyd, H. W.
1
Braconnot, Alexandra R.
1
Brettel, Malte
1
Bright, Laura F.
1
Chen, Qimei
1
Cheng, Hong
1
Cheng, Yin-hui
1
Chuang, Shih-chieh
1
Clark, Lauren Rebecca
1
Cohen, Dorothy
1
Collins, Richard A.
1
Comanor, William S.
1
Copulsky, Jonathan R.
1
Courtney, Alice E.
1
Crawford, Robert
1
Dahlén, Micael
1
Davis, Martyn P.
1
Engledow, Jack
1
Flatten, Tessa
1
Ford, John B.
1
Frey, Albert Wesley
1
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American association of Advertising Agencies
1
Art Directors Club <Los Angeles, Calif.>
1
Avrim Lazar and Associates
1
Communication, Advertising and Marketing Education Foundation
1
Consumer Research Institute, inc.
1
Exhibition of Advertising Art of the West <18., 1963, Los Angeles, Calif.>
1
Graduate School Of Business Administration
1
Springer Fachmedien Wiesbaden
1
Study on the consumer judgment of advertising
1
University of California at Berkeley
1
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Journal of advertising research
6
Journal of advertising
5
Houghton Mifflin Adviser in Marketing
2
Prentice-Hall international series in management
2
Advertising theory
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Australian economic history review : a journal of economic, business & social history
1
CESifo working papers
1
Challenges in an age of dis-engagement
1
Communications and culture
1
Consumer problems : Proceedings of an institute arranged by the University of Minnesota Through the facilities of its Center for Continuation Study in cooperation with Consumers Union of United States of Mount Vernon, New York, July 18-20, 1955
1
Discussion paper / NHH, Department of Economics
1
Discussion paper / Projektgruppe Theoretische Modelle, Sonderforschungsbereich 21, Ökonomische Prognose-, Entscheidungs- und Gleichgewichtsmodelle, Institut für Gesellschafts- und Wirtschaftswissenschaften, Universität Bonn, Wirtschaftstheoretische Abteilung
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
English language series
1
Ethical aftermath series
1
Explorations in critical studies of advertising
1
Grid series in advertising and journalism
1
Harvard Business School Strategy Unit Research Paper
1
Integrated marketing communication : creating spaces for engagement
1
Izmir review of social sciences
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer behaviour
1
Journal of the Academy of Marketing Science
1
Marketing and consumer psychology series
1
Marketing research report
1
McGraw - Hill series in international development
1
McGraw-Hill Series in marketing and advertising
1
Meddelanden från Svenska Handelshögskolan, working papers
1
Popular cultures, everyday lives
1
Praeger scientific
1
Praeger special studies
1
Prague economic and social history papers
1
Prentice-Hall behavioral sciences in business series
1
Reimagining Ireland : REIR
1
Research
1
Schriftenreihe Communicatio
1
The Harbrace series in business and economics
1
The Rand journal of economics
1
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ECONIS (ZBW)
75
USB Cologne (EcoSocSci)
1
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Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
2
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
4
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
5
Victorian advertisements
Vries, Leonard de
-
1968
Persistent link: https://www.econbiz.de/10000658405
Saved in:
6
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
7
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
8
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
9
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
10
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
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