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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Measurement and research methods in international marketing
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Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha
;
Scharf, Sebastian M.
;
Taylor, Charles …
- In:
Measurement and research methods in international marketing
,
(pp. 115-139)
.
2011
Persistent link: https://www.econbiz.de/10009377921
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Kommunikationsmanagement in großen und mittelständischen Unternehmen
Schwaiger, Manfred
;
Jeckel, Peter
;
Saffert, Volker
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1995
Persistent link: https://www.econbiz.de/10009159676
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Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried
;
Schwaiger, Manfred
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2003
Persistent link: https://www.econbiz.de/10003401353
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4
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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5
Kommunikationsmanagement in großen und mittelständischen Unternehmen
Schwaiger, Manfred
-
1995
Persistent link: https://www.econbiz.de/10013374645
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