Consumer response to disclosures in digitally retouched advertisements
Nadine A. Schirmer, Manfred Schwaiger, Charles R. Taylor, and John P. Costello
| Year of publication: |
2018
|
|---|---|
| Authors: | Schirmer, Nadine Andrea ; Schwaiger, Manfred ; Taylor, Charles Robert ; Costello, John P. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 131-141
|
| Subject: | advertising | disclosures | digital retouching | body image | Photoshop | Digitalisierung | Digitization | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Social Web | Social web | Auskunftspflicht | Disclosure regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016481