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Global advertising practices : a comparative study
Sirisagul, Kanya - 2008
Persistent link: https://www.econbiz.de/10003656186
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Advertising and societies : global issues
Frith, Katherine Toland; Mueller, Barbara - 2003
Persistent link: https://www.econbiz.de/10001681671
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The impact of advertising on financial performance in the era of global economic crisis
Yegin, Emine Banu - In: Managerial issues in finance and banking : a strategic …, (pp. 185-195). 2014
Persistent link: https://www.econbiz.de/10010208411
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Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C. (ed.) - 2017
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in...
Persistent link: https://www.econbiz.de/10012392970
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Using native advertising approach for knowledge creation in cross cultural studies
Śrīvāstava, Arcanā - In: Journal of teaching in international business 31 (2020) 2, pp. 154-179
Persistent link: https://www.econbiz.de/10012289557
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The global advertising regulation handbook
An, Soontae (contributor); Boddewyn, J. J. (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10014498406
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Global Advertising in a Cultural Context.
Milenkovic, Mirjana - 2009 - 1st ed.
The globalization and saturation of local markets lead to increased international activities of companies. In this … advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing …
Persistent link: https://www.econbiz.de/10012688943
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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603