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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah; Wu, Linwan - In: Journal of marketing communications 27 (2021) 1, pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi - 2010
Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...
Persistent link: https://www.econbiz.de/10014199005
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it … Advertising’s Contribution to Consumer Self-Empowerment Target Groups Researchers and students in the fields of marketing, media …, Austria. …
Persistent link: https://www.econbiz.de/10014019336