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~subject:"Advertising"
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The ghost of subliminal advert...
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Advertising
Werbung
13,872
Werbewirkung
3,934
Advertising effects
3,877
Konsumentenverhalten
2,924
Consumer behaviour
2,918
Online-Marketing
1,821
Internet marketing
1,817
Theorie
1,435
Theory
1,404
Deutschland
1,033
USA
991
United States
840
Marketing
804
Markenführung
744
Brand management
740
Printwerbung
660
Print advertising
658
advertising
656
Marketingmanagement
654
Marketing management
635
Germany
568
Social Web
554
Social web
553
Preismanagement
485
Pricing strategy
485
Markenimage
459
Brand image
447
Markenartikel
432
Wettbewerb
413
Zielgruppe
366
Target group
352
Brand
351
Werbewirtschaft
321
Werbepsychologie
317
Competition
311
Öffentlichkeitsarbeit
296
Psychology of advertising
288
Advertising industry
285
Internet
280
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3,298
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1,820
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Sammelwerk
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55
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27
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Ratgeber
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24
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Amtsdruckschrift
19
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Stafford, Marla Royne
23
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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Published in...
All
Journal of advertising research
215
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
9,725
USB Cologne (EcoSocSci)
71
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
3
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
4
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
5
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
6
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
7
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
8
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
9
Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van
;
Radipere, Simon
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
Saved in:
10
Leistungen regionaler Medienanbieter für Werbekunden
Hilby, Bernd
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320011
Saved in:
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