Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Year of publication: |
2008
|
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Authors: | Scheers, Louise van ; Radipere, Simon |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 4, p. 445-458
|
Subject: | Soweto | KMU | SME | Werbung | Advertising | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Printwerbung | Print advertising | Hörfunkwerbung | Radio advertising | Südafrika | South Africa |
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