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Gender portrayal in food and beverage advertisements in Hong Kong : a content analytic study

Furnham, Adrian; Li, Jessica - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 297-307

Persistent link: https://www.econbiz.de/10003790605

Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context

Pyle, Emily; Furnham, Adrian; McClelland, Alastair - In: The journal of brand management : an international journal 29 (2022) 3, pp. 301-310

Persistent link: https://www.econbiz.de/10013270433

Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games

Bush, Bianca; Furnham, Adrian - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 216-229

Persistent link: https://www.econbiz.de/10010188078

Gender Jenga: the role of advertising in gender stereotypes within educational and non‐educational games

Bush, Bianca; Furnham, Adrian - In: Young Consumers 14 (2013) 3, pp. 216-229

Purpose – The study which this paper documents aimed to test nine hypotheses through the use of content analysis of gender stereotypes within the advertising of educational/non‐educational children's games. Design/methodology/approach – A total of 130 UK adverts, fitting the time period of...

Persistent link: https://www.econbiz.de/10015044698

Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study

Furnham, Adrian; Li, Jessica - In: Young Consumers 9 (2008) 4, pp. 297-307

Purpose – The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong. Design/methodology/approach – A total of 45 commercials produced locally in Hong Kong and 45 commercials produced in a Western country were separately coded for ten content...

Persistent link: https://www.econbiz.de/10015044210