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~subject:"Advertising"
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Advertising
Werbung
14,650
Marketing
6,897
Deutschland
5,227
Konsumentenverhalten
5,123
Consumer behaviour
5,104
Werbewirkung
4,869
Advertising effects
4,754
Theorie
4,481
Theory
4,430
Germany
3,901
Marketingmanagement
2,894
Marketing management
2,447
Online-Marketing
2,397
Internet marketing
2,288
Electronic Commerce
1,811
Markenführung
1,790
Brand management
1,781
Beziehungsmarketing
1,648
Relationship marketing
1,633
Verbraucherverhalten
1,617
Markenpolitik
1,589
Unternehmen
1,541
Kundenmanagement
1,485
Marktforschung
1,324
USA
1,269
Internet
1,215
Markenartikel
1,189
Strategisches Management
1,120
Social Web
1,026
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1,025
United States
990
Management
939
Brand
931
Markenimage
896
Erfolgsfaktor
867
Öffentlichkeitsarbeit
825
Internationales Marketing
813
Market research
810
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Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
38
Sethi, Suresh
33
Rosengren, Sara
31
Anderson, Simon P.
30
Gierl, Heribert
30
Saffer, Henry
30
Septianto, Felix
30
Dahlén, Micael
28
Stafford, Marla Royne
25
Yoon, Sukki
25
Zaccour, Georges
24
Bruhn, Manfred
23
Okazaki, Shintaro
23
Kind, Hans Jarle
22
Huh, Jisu
21
Wilbur, Kenneth C.
21
Diehl, Sandra
20
Kinnucan, Henry W.
20
Silk, Alvin J.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Ford, John B.
19
Prasad, Ashutosh
19
Bagwell, Kyle
18
Jerath, Kinshuk
18
Mueller, Barbara
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Carlson, Les
17
Dave, Dhaval
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Hudders, Liselot
17
Reid, Leonard N.
17
Nelson, Jon P.
16
Pepels, Werner
16
Wilson, Rick T.
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
American Marketing Association
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
IGI Global
4
Nordic Council of Ministers
4
OECD
4
Zentralverband der Deutschen Werbewirtschaft
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
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Published in...
All
International journal of advertising : the review of marketing communications
242
Journal of advertising research
230
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of business research : JBR
174
Journal of marketing communications
163
Marketing science
112
Journal of promotion management : JPM
88
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Journal of current issues and research in advertising : JCIRA
66
European journal of operational research : EJOR
65
European journal of marketing : EJM
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of internet marketing and advertising : IJIMA
59
Psychology & marketing
58
Journal of current issues and research in advertising
57
Health marketing quarterly
55
NBER working paper series
54
International journal of industrial organization
53
Journal of marketing research : JMR
50
NBER Working Paper
46
SpringerLink / Bücher
44
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
40
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing : ZFP ; journal of research and management
30
International journal of consumer studies
29
CESifo working papers
28
Economics letters
27
Journal of international consumer marketing
27
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Source
All
ECONIS (ZBW)
10,546
USB Cologne (EcoSocSci)
130
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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1
Absolut sequel : [the absolut advertising story continues]
Lewis, Richard W.
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10004846037
Saved in:
2
Festive : the art and design of promotional mailing
Witham, Scott
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004821214
Saved in:
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
Bruhn, Manfred
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001487688
Saved in:
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
2000
-
3., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001488582
Saved in:
5
Strategie und Technik der
Werbung
: verhaltenswissenschaftliche Ansätze
Esch, Franz-Rudolf
-
2000
-
5., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001491751
Saved in:
6
Internet-
Werbung
: von der strategischen Konzeption zum erfolgreichen Auftritt
Hamm, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001491943
Saved in:
7
Trends im Handel
2000
Persistent link: https://www.econbiz.de/10001442006
Saved in:
8
Asymmetrische Information und
Werbung
Lehmann, Erik
-
1999
Persistent link: https://www.econbiz.de/10001395993
Saved in:
9
Electronic commerce : Herausforderungen - Anwendungen - Perspektiven
Bliemel, Friedhelm
(
ed.
);
Fassott, Georg
(
contributor
); …
-
1999
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001401223
Saved in:
10
Consumption, globalization and development
James, Jeffrey
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001422914
Saved in:
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