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~subject:"Advertising"
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Marketing management cases : p...
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Advertising
Vereinigte Staaten
5
Werbung
5
Marketing management
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Marketingmanagement
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Verbraucher
2
Absatz
1
Absatzpolitik
1
Advertising effects
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Advertising industry
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Advertising media
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Betriebswirtschaftliche Einführungsschrift
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Brand
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Brand image
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Brand management
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Communication media
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Consumer behaviour
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Creativity
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Customer satisfaction
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Internet marketing
1
Kommunikationsmedien
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Konsumentenverhalten
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Kreativität
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Markenimage
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Marketing
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Marktwerbung
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Mediensektor
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Online-Marketing
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USA
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United States
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Weilbacher, William M.
3
Bauer, Raymond Augustine
1
Brown, Lyndon O.
1
Courtney, Alice E.
1
Gale, Christopher
1
Greyser, Stephen A.
1
Kanter, Donald L.
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Lessler, Richard S.
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American association of Advertising Agencies
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Study on the consumer judgment of advertising
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ECONIS (ZBW)
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Advertising
Weilbacher, William M.
-
1979
Persistent link: https://www.econbiz.de/10013467499
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2
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
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3
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
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