Advertising media : creative planning in media selection
Lyndon O. Brown; Richard S. Lessler; William M. Weilbacher
| Year of publication: |
1957
|
|---|---|
| Authors: | Brown, Lyndon O. ; Lessler, Richard S. ; Weilbacher, William M. |
| Publisher: |
New York, Ny : Ronald Pr. Co. |
| Subject: | Marktwerbung | Vereinigte Staaten | Mediensektor | Media industries | Kreativität | Creativity | Werbung | Advertising | Werbeträger | Advertising media | Werbeplanung | Advertising planning | Kommunikationsmedien | Communication media | Werbewirtschaft | Advertising industry |
| Extent: | VII, 395 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | mit biogr. Ang. über die Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674733