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Dynamic Informative Advertising of New Experience Goods
Saak, Alexander E. - Agricultural and Applied Economics Association - AAEA - 2011
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the...
Persistent link: https://www.econbiz.de/10009021487
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The Dynamics of Brand Value in the Carbonated Soft Drinks Industry
Huang, Lu; Liu, Yizao - Agricultural and Applied Economics Association - AAEA - 2014
-Nash equilibrium. In the second stage, we study the impacts of marketing-mix variables on brand values. The empirical results show that …
Persistent link: https://www.econbiz.de/10011068735
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U.S. Demand for Tobacco Products in a System Framework
Zheng, Yuqing; Zhen, Chen; Nonnemaker, James; Dench, Daniel - Agricultural and Applied Economics Association - AAEA - 2014
Paper removed at the request of the author.
Persistent link: https://www.econbiz.de/10011068751
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A fresh meat almost ideal demand system incorporating negative TV press and advertising impact
Verbeke, Wim; Ward, Ronald W. - In: Agricultural Economics of Agricultural Economists 25 (2001) 2-3
This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...
Persistent link: https://www.econbiz.de/10011069327
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Advertising and food, drink and tobacco consumption in the United Kingdom: a dynamic demand system
Duffy, Martyn - In: Agricultural Economics of Agricultural Economists 28 (2003) 1
This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963-1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost...
Persistent link: https://www.econbiz.de/10011069376
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
Stadler, Christopher J. - 2011
xii, 54 p. : ill.
Persistent link: https://www.econbiz.de/10009447341
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Ambushers or Sponsors? An Examination of Sponsorship Linked Advertising.
Sarah Kelly - 2009
brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … guidance of SLA as a leveraging strategy is critical. The unique marketing opportunities associated with popular sporting … marketing and sponsorship literature by proposing and empirically validating a new construct. Theoretically, it examines …
Persistent link: https://www.econbiz.de/10009448204