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Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - In: The review of economic studies 85 (2018) 1, pp. 396-436

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Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016

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Esteves, Rosa-Branca; Cerqueira, Sofia - In: Information economics and policy : IEP 40 (2017), pp. 60-70

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Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023

welfare. We develop a model of advertising and varieties where firms choose the intensity of digital ads directed at specific …

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Creane, Anthony; Manduchi, Agostino - In: International journal of industrial organization 83 (2022), pp. 1-30

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Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023

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Adjei, Kwabena - In: Journal of management studies 2 (1985) 1, pp. 39-42

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Adjei, Kwabena - In: Nigerian journal of business administration : journal … 1 (1985) 2, pp. 1-10

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Amoako, George Kofi; Dzogbenuku, Robert Kwame; Doe, Joshua - In: Marketing intelligence & planning 40 (2022) 3, pp. 310-327

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Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; … - In: Cogent business & management 6 (2019), pp. 1-13

The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population …

Persistent link: https://www.econbiz.de/10012114165