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Yang, Jing
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Wen, Taylor Jing
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Journal of advertising
2
Journal of promotion management : innovations in planning and applied research
2
European journal of operational research : EJOR
1
Journal of current issues and research in advertising
1
Journal of marketing communications
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ECONIS (ZBW)
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Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
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2
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
3
Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance
Chu, Shu-Chuan
;
Cao, Yang
;
Yang, Jing
;
Mundel, Juan
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 473-494
Persistent link: https://www.econbiz.de/10012201492
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4
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
5
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
6
Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.
;
Alhabash, Saleem
;
Yang, Jing
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
Saved in:
7
A computer vision methodology to predict brand personality from image features
Peng, Yilang
;
Wen, Taylor Jing
;
Yang, Jing
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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