brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … guidance of SLA as a leveraging strategy is critical. The unique marketing opportunities associated with popular sporting … marketing and sponsorship literature by proposing and empirically validating a new construct. Theoretically, it examines …

Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …

mouth proactively, and that it is an effective marketing tool for turbulent environments. Furthermore, chaos theory is shown …, in South Africa and possibly in other under-developed and developing countries, word of mouth is critical to marketing to …

marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline … and workingthem into the marketing, sales, and servicing paradigms ofthe future. …

The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …