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Motta, Massimo - Department of Economics and Business, Universitat … - 1996

I show that an advertising ban is more likely to increase -- rather than decrease -- total consumption when advertising …

Persistent link: https://www.econbiz.de/10005772016

Neuroeconomic Studies in Industrial Organization : Brand, Advertising and Price Effects on Consumer Valuation and Choice

Tremblay, Carol Horton - 2018

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...

Persistent link: https://www.econbiz.de/10012928519

Media Substitution in Advertising : A Spirited Case Study

Frank, Mark W. - 2008

This paper uses an unusually rich sample of liquor brands in the U.S. over the period 1994 to 2004 to test the substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and advertising expenditures since the mid-1990s, raising...

Persistent link: https://www.econbiz.de/10014215138

Advertising Restrictions and Cigarette Smoking : Evidence from Myopic and Rational Addiction Models

Iwasaki, Natsuko; Tremblay, Carol Horton; Tremblay, … - 2008

cigarette consumption. Yet previous studies conclude that advertising constraints have been ineffective at reducing cigarette … National Tobacco Settlement, have decreased the equilibrium level of cigarette consumption in the United States, a result that …

Persistent link: https://www.econbiz.de/10014220168

Demand for Differentiated Products : Price and Advertising Evidence from the U.S. Beer Market

Rojas, Christian; Peterson, Everett - 2007

This paper employs a nation-wide sample of supermarket scanner data to estimate a large brand-level demand system for beer in the U.S. using the Distance Metric method of Pinkse, Slade and Brett (2002). Unlike previous studies, this work estimates the own- and cross-advertising elasticities in...

Persistent link: https://www.econbiz.de/10014048403

Cigarette Demand, Structural Change, and Advertising Bans : International Evidence, 1970-1995

Nelson, Jon P. - 2009

cigarette consumption. These studies suffer from three general problems: (1) structural change in cigarette demand functions; (2 …) endogeneity of advertising bans; and (3) non-stationarity of cigarette consumption data. Using annual data for 20 OECD countries …, the present study tests for unit roots. I show that growth rates of consumption (log differences) are stationary, but …

Persistent link: https://www.econbiz.de/10014068883

Does Online Advertising Offset the Effectiveness of Outdoor Alcohol Advertising Regulation?

He, Xi - 2018

alcohol consumption, especially youth alcohol consumption … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …

Persistent link: https://www.econbiz.de/10014033529

Malay Children Verbal Reception Towards Contextual Features in Fast Food Advertisements

M. Tajuddin, Jaslina; Mohaiadin, Jamaludin - 2017

Objective: This study examines the relationship between Malay children verbal reception and contextual features in fast food advertisements. Methodology/Technique: There are four items have been used to measure verbal reception and 26 items to measure contextual features. Structured...

Persistent link: https://www.econbiz.de/10014120354

Matching Prescription Drugs and Consumers : The Benefits of Direct Advertising

Rubin, Paul H. - 2013

This was the first paper to discuss the benefits of direct-to-consumer (DTC) advertising. It was published in the New England Journal of Medicine in 1985. The authors are Alison Masson (AKA Alison Keith) and Paul H. Rubin, and the paper was written when the authors were economists at the Federal...

Persistent link: https://www.econbiz.de/10014027531

Advertising Bans, United States

Nelson, Jon P. - 2005

This paper presents a review of advertising bans in the United States, including bans pertaining to alcohol and … regulation of alcohol advertising and tobacco advertising, including surveys of the econometric literature on the effectiveness …

Persistent link: https://www.econbiz.de/10014028539

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