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Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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Pattern of similarities/differences in time orientation and advertising attitudes
Kaynak, Erdener; Kara, Ali; S.F. Chow, Clement; Riza … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 631-654
Purpose – The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues....
Persistent link: https://www.econbiz.de/10014675460