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360i generates nearly $ 1 billion in revenue for internet paid-search clients

Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10011671880

Inducing customers to try new goods

Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146

Persistent link: https://www.econbiz.de/10010375280

Big Data and Competition Policy : Market Power, Personalised Pricing and Advertising

Bourreau, Marc - 2017

This paper studies three specific issues around the application of competition policy to big data. The first issue relates to market power assessment and analyses the power given by data control in the big data value chain. The second and third issues relate to abuse of dominance assessment and...

Persistent link: https://www.econbiz.de/10012962740

Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior

Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910

Persistent link: https://www.econbiz.de/10011612498

Big data based decision making for the selection of celebrity advertising model : a Korean case

Woo, Mina; Kim, Jinwha; Lim, Gyoo Gun - In: International journal of operations and quantitative … 24 (2018) 2, pp. 153-172

Persistent link: https://www.econbiz.de/10011932889

Analysing customers reactions on social media promotional campaigns : a text-mining approach

Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10012161085

Vungle Inc. improves monetization using big data analytics

De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466

Persistent link: https://www.econbiz.de/10011762987

Effect of Complex Multimedia Advertising Campaigns : A New Automated Method for Big Data

Wang, Pengyuan - 2017

performs end-to-end causal estimation and segmentation analysis for multimedia marketing based on big data …

Persistent link: https://www.econbiz.de/10012967510

Precision advertising and optimisation strategy based on big data algorithms

Pan, Hailan; Yin, Shi - In: International journal of information technology and … 22 (2023) 3/4, pp. 203-212

Persistent link: https://www.econbiz.de/10014319383

The making of data commodities : data analytics as an embedded process

Aaltonen, Aleksi - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 401-429

Persistent link: https://www.econbiz.de/10012624130

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