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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European journal of operational research : EJOR 200 (2009/10) 2, pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
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Retail competition and cooperative advertising
He, Xiuli; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Operations research letters 39 (2011) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10008856905
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Co-op advertising in dynamic retail oligopolies
He, Xiuli; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Decision sciences : DS 43 (2012) 1, pp. 73-105
Persistent link: https://www.econbiz.de/10009509736
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Cooperative advertising in a dynamic retail market oligopoly
Chutani, Anshuman; Sethi, Suresh P. - In: Dynamic games and applications : DGA 2 (2012) 4, pp. 347-375
Persistent link: https://www.econbiz.de/10009710904
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Cooperative advertising and pricing in a dynamic stochastic supply chain : feedback Stackelberg strategies
He, Xiuli; Prasad, Ashutosh; Sethi, Suresh P. - In: Production and operations management : an international … 18 (2009) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10003827810
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Dynamic cooperative advertising under manufacturer and retailer level competition
Chutani, Anshuman; Sethi, Suresh P. - In: European journal of operational research : EJOR 268 (2018) 2, pp. 635-652
Persistent link: https://www.econbiz.de/10011852762
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Technical note: the generalized Sethi advertising model
Kennedy, Adrian P.; Sethi, Suresh P.; Siu, Chi Chung; … - In: Operations research 72 (2024) 4, pp. 1526-1535
Persistent link: https://www.econbiz.de/10015045393