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The Volitionist's Manifesto
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International journal of sport management and marketing : IJSMM
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Journal of business ethics : JOBE
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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2
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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