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To Lease or to Buy? A Structur...
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Advertising
USA
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Consumer behaviour
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Automotive market
11
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Demand
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Marketing management
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Marketingmanagement
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Siddarth, S.
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Silva-Risso, Jorge M.
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The Sage handbook of advertising
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ECONIS (ZBW)
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Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
2
Advertising tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
3
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
Saved in:
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