Product innovations, advertising spending, and stock returns ; Report No. 06-110
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
| Year of publication: |
2006
|
|---|---|
| Authors: | Srinivasan, Shuba ; Pauwels, Koen ; Silva-Risso, Jorge M. ; Hanssens, Dominique M. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 2, p. 59-79
|
| Subject: | Kapitaleinkommen | Capital income | Innovation | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003346482