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Advertising
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
2
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
3
Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)
Jeon, Doh-Shin
;
Yan, Jun
-
2020
Persistent link: https://www.econbiz.de/10012419686
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