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31,412
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marketing
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5
Collins, Thomas L.
4
Hackley, Christopher E.
4
Kreicbergs, Toms
4
Rapp, Stan
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Wang, Jing
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Ščeulovs, Deniss
4
Baack, Donald
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Belz, Frank
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Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Chang, Chingching
3
Clow, Kenneth E.
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Johnson, Justin P.
3
Kaiser, Harry M.
3
Leeflang, Peter
3
Li, Siguang
3
Myatt, David P.
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
Richards, Timothy J.
3
Runge, Henrike
3
Samuels, Jon D.
3
Shimp, Terence A.
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3
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3
Tropp, Jörg
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4
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International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
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1
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Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Lennart-Bernadotte-Stiftung
1
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
13
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Marketing theory
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International Marketing Review
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JOBE
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Research
3
Applied economics
2
BEA working papers
2
Corporate communications : an international journal
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
Economics Papers from University Paris Dauphine
2
European journal of operational research : EJOR
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Industrial Management & Data Systems
2
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ECONIS (ZBW)
535
Other ZBW resources
106
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
5
The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor
;
Kyaw, Phyo Linn Nicholas
;
Ross, …
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003784105
Saved in:
6
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
7
Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling
;
Yeh, Jin-tsann
- In:
Journal of business ethics : JOBE
90
(
2009
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
Saved in:
8
Lower bounds of concentration in
Taiwan
's manufacturing industries : do exports matter?
Yang, Chih-Hai
;
Kuo, Chun-chien
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2389-2401
Persistent link: https://www.econbiz.de/10003590358
Saved in:
9
Partial comparative messages in competition
Teng, Ching-i
;
Chang, Chung-chau
;
Lai, Jeng-yu
- In:
British journal of management : BJM
20
(
2009
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10003855990
Saved in:
10
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
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