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Advertising
Marketing
31,411
Markenführung
17,250
Brand management
17,213
Consumer behaviour
9,118
Konsumentenverhalten
8,990
Markenimage
7,285
Brand image
7,134
Markenartikel
5,484
Brand
5,435
Marketingmanagement
4,762
Marketing management
4,531
Theorie
3,734
Theory
3,722
Deutschland
3,649
Relationship marketing
3,488
Beziehungsmarketing
3,465
Germany
3,221
Kostenmanagement
2,815
Cost management
2,813
marketing
2,596
Markenpolitik
2,272
Online-Marketing
2,242
Internet marketing
2,213
Social Web
2,178
Social web
2,174
USA
2,055
United States
1,871
Strategisches Management
1,637
Werbung
1,532
Management
1,412
Werbewirkung
1,342
Advertising effects
1,311
Marktforschung
1,144
Agribusiness
1,103
Einzelhandel
1,074
Innovation
1,037
Retail trade
981
Marketingtheorie
964
Marketing theory
953
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Bruhn, Manfred
9
Pepels, Werner
9
Koschnick, Wolfgang J.
8
Septianto, Felix
7
Hayes, Jameson L.
6
Pelsmacker, Patrick de
6
Boenigk, Michael
5
Dens, Nathalie
5
Gierl, Heribert
5
Kitchen, Philip J.
5
Romaniuk, Jenni
5
Soloveichik, Rachel
5
Taylor, Charles Raymond
5
Bellman, Steven
4
Cohen, Justin
4
Collins, Thomas L.
4
Hackley, Christopher E.
4
Keller, Kevin Lane
4
Kennedy, Rachel
4
Ko, Eunju
4
Kreicbergs, Toms
4
Leeflang, Peter
4
Pittman, Matthew
4
Rapp, Stan
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Zaccour, Georges
4
Ščeulovs, Deniss
4
Adeola, Ogechi
3
Allan, David
3
Arora, Anshu
3
Baack, Donald
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Buijzen, Moniek
3
Campbell, Colin L.
3
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American Marketing Association
5
Springer Fachmedien Wiesbaden
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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Published in...
All
Journal of business research : JBR
38
International journal of advertising : the review of marketing communications
31
European Journal of Marketing
30
Journal of marketing communications
26
Journal of advertising research
25
Journal of historical research in marketing
21
International journal of advertising : the quarterly review of marketing communications
19
Young Consumers
18
International journal of internet marketing and advertising : IJIMA
15
Journal of advertising
15
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : JPM
12
SpringerLink / Bücher
12
Journal of Consumer Marketing
11
The journal of product & brand management
11
European journal of marketing : EJM
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
Springer eBook Collection
7
Journal of marketing
6
Marketing Intelligence & Planning
6
Marketing theory
6
Strategic Direction
6
International journal of consumer studies
5
Journal of Islamic marketing : JIMA
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Research
5
Young consumers : insight and ideas for responsible marketers
5
Basler Schriften zum Marketing
4
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Source
All
ECONIS (ZBW)
1,186
Other ZBW resources
105
USB Cologne (EcoSocSci)
62
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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Showing
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date (oldest first)
1
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
2
Brand new China : advertising, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
3
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
4
Convergence
marketing
: combining brand and direct
marketing
for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
5
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
6
An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir Kumar
;
Ghose, Kamal
;
Maity, Bipasha
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10010387362
Saved in:
7
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
8
Return of the hustle : the art of
marketing
with music
Sheinkop, Eric
-
2016
Persistent link: https://www.econbiz.de/10011444008
Saved in:
9
The name's the game : does
marketing
impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
10
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
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