Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Essays in behavioral industria...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Duopol
3
Duopoly
3
Product quality
3
Produktqualität
3
differentiation
3
Game theory
2
New product development
2
Produktentwicklung
2
Spieltheorie
2
Werbung
2
advertising
2
Competition
1
Consumer behaviour
1
Erwartungsbildung
1
Expectation formation
1
Experiment
1
Experiments
1
Fairness
1
Games
1
Gerechtigkeit
1
Hold-up
1
Internet marketing
1
Investition
1
Investment
1
Justice
1
Key account management
1
Key-Account-Management
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Online-Marketing
1
Preis
1
Preisdifferenzierung
1
Price
1
Price discrimination
1
Product differentiation
1
Product management
1
Production costs
1
Produktdifferenzierung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ofek, Elie
2
Fainmesser, Italy P.
1
Katona, Zsolt
1
Lauga, Dominique
1
Lauga, Dominique Olié
1
Published in...
All
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
When and how should firms differentiate? : quality and advertising decisions in a duopoly
Lauga, Dominique
;
Ofek, Elie
;
Katona, Zsolt
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1252-1265
Persistent link: https://www.econbiz.de/10013474535
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
