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Advertising
Brand image
11,177
Markenimage
11,015
Brand management
7,143
Markenführung
7,101
Consumer behaviour
6,711
Konsumentenverhalten
6,645
Brand
3,333
Markenartikel
3,301
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2,654
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1,893
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1,886
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1,765
Social Web
999
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999
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996
Advertising effects
993
Online-Marketing
917
Internet marketing
910
Designation of origin
883
Herkunftsbezeichnung
883
Tourism marketing
749
Tourismusmarketing
749
Customer satisfaction
677
Kundenzufriedenheit
669
Innovations and Technology
654
Marketingmanagement
609
Marketing management
607
Destination management
602
Destinationsmanagement
602
Brand loyalty
523
Corporate reputation
510
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508
Deutschland
479
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466
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466
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465
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449
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431
Persönlichkeitspsychologie
431
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English
451
German
13
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1
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Gierl, Heribert
6
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Taylor, Charles Raymond
3
Xue, Fei
3
Arli, Denni
2
Ashley, Christy
2
Bahreinizad, Manizheh
2
Bang Nguyen Viet
2
Bauer, Brittney C.
2
Baum, Matthias
2
Bellman, Steven
2
Chae, Boyoun
2
Chan, Kara
2
Chang, Hua
2
Cui, Yuanyuan
2
Dahlén, Micael
2
Danbury, Annie
2
Davies, Fiona
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Dwinita Laksmidewi
2
Esmaeilpour, Majid
2
Faulkner, Margaret
2
Foroudi, Pantea
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
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EconWPA
1
Universität Mannheim
1
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Journal of business research : JBR
22
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Vision : the journal of business perspective
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of Product & Brand Management
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Strategic Direction
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
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ECONIS (ZBW)
449
Other ZBW resources
16
RePEc
1
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1
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
2
The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao
;
Bandyopadhyay, Soumava
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
Saved in:
3
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
5
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
6
Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
7
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
8
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
9
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
10
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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