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Advertising
Students
15,337
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14,961
Brand image
11,164
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Consumer behaviour
10,909
Konsumentenverhalten
10,858
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1,990
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Gierl, Heribert
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18
Rosengren, Sara
16
Diehl, Sandra
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
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Dens, Nathalie
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Sahni, Navdeep S.
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Stafford, Marla Royne
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Chan, Kara
11
Terlutter, Ralf
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Torres, Ivonne M.
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Wilbur, Kenneth C.
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Wilson, Rick T.
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Bellman, Steven
10
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Malik, Garima
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Mueller, Barbara
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Sayedi, Amin
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Buijzen, Moniek
9
Choi, Yung Kyun
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Esch, Franz-Rudolf
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Ford, John B.
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Ghose, Anindya
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Okazaki, Shintaro
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Weinberger, Marc G.
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Wu, Linwan
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European Advertising Academy
2
IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Association of National Advertisers
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <12., 2013, Zagreb>
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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ICORIA <9, 2010, Madrid>
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IP Deutschland GmbH <Köln>
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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J. L. Kellogg Graduate School of Management
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New Mexico
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OECD
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1
Organisation for Economic Co-operation and Development
1
Philipp Reclam Junior <Stuttgart>
1
Point-of-Purachse Advertising Institute
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International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
117
Journal of marketing communications
114
Journal of advertising : official publication of the American Academy of Advertising
106
Journal of advertising research
97
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
Journal of retailing and consumer services
38
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
31
Journal of advertising
28
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
Marketing intelligence & planning
14
SpringerLink / Bücher
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
The journal of product & brand management
13
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ECONIS (ZBW)
3,848
Other ZBW resources
18
EconStor
5
USB Cologne (EcoSocSci)
3
RePEc
1
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1
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
2
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao
;
Bandyopadhyay, Soumava
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
6
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
7
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
8
Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
9
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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