//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guilt by association : heurist...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
China
23
Consumer behaviour
17
Konsumentenverhalten
15
New Zealand
9
Neuseeland
8
Social network
8
Soziales Netzwerk
8
Advertising effects
4
Auslandsinvestition
4
Australia
4
Business network
4
Confidence
4
Foreign investment
4
Globalisierung
4
Globalization
4
International marketing
4
Multinationales Unternehmen
4
Transnational corporation
4
Unternehmensnetzwerk
4
Vertrauen
4
Welt
4
Werbewirkung
4
World
4
Australien
3
Brand management
3
Business networks
3
Cross-cultural competence
3
Cross-cultural relations
3
Holiday behaviour
3
Institutional infrastructure
3
Institutionelle Infrastruktur
3
Interkulturelle Beziehungen
3
Interkulturelle Kompetenz
3
Markenführung
3
USA
3
United States
3
Urlaubsverhalten
3
Adaptive gatekeeping
2
Advertising appeal
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Zhang, Hongxia
2
Gao, Zhihong
1
Knight, John G.
1
Li, Sherry F.
1
Liu, Fang
1
Sun, Jin
1
Published in...
All
European journal of marketing : EJM
1
Journal of current issues and research in advertising : JCIRA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
2
Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong
;
Zhang, Hongxia
;
Li, Sherry F.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->