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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
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Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Singh, Ramendra - In: Journal of Consumer Marketing 27 (2010) 5, pp. 478-478
Persistent link: https://www.econbiz.de/10014848828
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Singh, Ramendra - In: Journal of Product & Brand Management 18 (2009) 2, pp. 160-161
Persistent link: https://www.econbiz.de/10014896081