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Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
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The advertising creative process : a study of UK agencies
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10011706479