The advertising creative process : a study of UK agencies
Year of publication: |
April 2017
|
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Authors: | Turnbull, Sarah ; Wheeler, Colin |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 2, p. 176-194
|
Subject: | advertising | creativity | advertising creative process | advertising agency | pre-testing | Kreativität | Creativity | Werbewirtschaft | Advertising industry | Werbung | Advertising |
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