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Torres, Ivonne M.
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Journal of current issues and research in advertising : JCIRA
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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