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Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de; Jegers, Marc; Proost, J. - 1992
Persistent link: https://www.econbiz.de/10000879441
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Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de; Jegers, Marc - 1989
Persistent link: https://www.econbiz.de/10000814261
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De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de; Hofman, A.; Jegers, Marc - 1988
Persistent link: https://www.econbiz.de/10000814764
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Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de - In: Belgian journal of operations research, statistics and … 31 (1991) 3, pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
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Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de - In: Revue d'économie industrielle (1992), pp. 42-52
Persistent link: https://www.econbiz.de/10001139533