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Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén; Lengler, Jorge; … - In: The journal of product & brand management 26 (2017) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 275-285). 2007
Persistent link: https://www.econbiz.de/10003713226
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Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina; Webster, Cynthia M. - In: Journal of business research : JBR 66 (2013) 7, pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
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Werbung für alle? : Kleine Geschichte der Gemeinschaftswerbung von der Weimarer Republik bis zur Bundesrepublik Deutschland
Schindelbeck, Dirk - In: Unternehmenskommunikation im 19. und 20. Jahrhundert : …, (pp. 63-97). 2000
Persistent link: https://www.econbiz.de/10001618788
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Werbung für alle? : Kleine Ideologiegeschichte der Wirtschaftswerbung in der DDR mit einem Exkurs zur Gemeinschaftswerbung für "Wolcrylon"
Gries, Rainer - In: Unternehmenskommunikation im 19. und 20. Jahrhundert : …, (pp. 99-129). 2000
Persistent link: https://www.econbiz.de/10001618789
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
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Bundling and joint marketing by rival firms
Jeitschko, Thomas D.; Jung, Yeonjei; Kim, Jaesoo - In: Journal of economics & management strategy : JEMS 26 (2017) 3, pp. 571-589
Persistent link: https://www.econbiz.de/10011752350
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Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T. H. Le - In: International journal of technology marketing : IJTMkt 18 (2024) 2, pp. 162-184
Persistent link: https://www.econbiz.de/10015062391
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260