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Advertising
Online-Marketing
13,277
Internet marketing
13,161
Social Web
6,131
Social web
6,123
Consumer behaviour
5,267
Konsumentenverhalten
5,254
Glücksspiel
4,417
Gambling
4,402
Werbewirkung
2,371
Advertising effects
2,355
Electronic Commerce
2,265
Online-Handel
2,117
Online retailing
2,114
E-commerce
2,110
Werbung
2,016
Direktmarketing
1,928
Beziehungsmarketing
1,850
Relationship marketing
1,845
Viral marketing
1,796
Virales Marketing
1,794
Markenführung
1,705
Brand management
1,704
Computerspiel
1,607
Direct marketing
1,580
Theorie
1,527
Theory
1,502
Video game
1,500
Internet
1,477
Marketingmanagement
1,359
Marketing management
1,343
USA
1,181
United States
1,158
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1,038
Markenimage
989
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983
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953
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898
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892
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873
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Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Pelsmacker, Patrick de
12
Bonatti, Alessandro
10
Rozendaal, Esther
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Gunter, Barrie
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Reijmersdal, Eva A. van
8
Voorveld, Hilde
8
Bellman, Steven
7
Boerman, Sophie C.
7
Dens, Nathalie
7
Evans, Nathaniel J.
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Arora, Taanika
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Park, Jin Seong
6
Poels, Karolien
6
Shin, Woochoel
6
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5
An, Soontae
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Athey, Susan
5
Balseiro, Santiago R.
5
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IGI Global
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Association of National Advertisers
1
Edward Elgar Publishing
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European Advertising Academy
1
Europäische Kommission
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Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Electronic Publishing Research Centre
1
NET Institute
1
Nomos Verlagsgesellschaft
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
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Otto-Friedrich-Universität Bamberg
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
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1
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1
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International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
48
Journal of marketing communications
47
International journal of internet marketing and advertising : IJIMA
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of advertising : the quarterly review of marketing communications
36
Journal of promotion management : innovations in planning and applied research
35
Health marketing quarterly
26
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of promotion management : JPM
19
Journal of retailing and consumer services
19
Journal of marketing research : JMR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Psychology & marketing
15
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing research
11
Marketing science
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Marketing letters : a journal of research in marketing
10
NBER working paper series
10
Young consumers : insight and ideas for responsible marketers
10
CESifo working papers
9
Cogent business & management
8
Electronic commerce research
8
International journal of industrial organization
8
Journal of internet commerce
8
Operations research
8
International journal of electronic commerce : IJEC
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
1,996
Other ZBW resources
15
RePEc
5
BASE
1
EconStor
1
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1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Monetarisierung von Computerspielen
Koubek, Jochen
-
2020
Persistent link: https://www.econbiz.de/10012313135
Saved in:
3
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
4
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
5
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
8
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
9
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
10
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
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