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The rise, growth, and future of branded content in the digital media landscape

Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150

Persistent link: https://www.econbiz.de/10014233935

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

Persistent link: https://www.econbiz.de/10012203365

Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent

Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90

Persistent link: https://www.econbiz.de/10012200009

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435

Persistent link: https://www.econbiz.de/10014332115

Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment

Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310

Persistent link: https://www.econbiz.de/10014288223

IMPROVING CONTENT MARKETING PROCESSES WITH THE APPROACHES BY ARTIFICIAL INTELLIGENCE

Kose, Utku; Sert, Selcuk - 2017

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...

Persistent link: https://www.econbiz.de/10011617963

Good native advertising isn’t a secret

Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606

Persistent link: https://www.econbiz.de/10011392828

Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476