Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Araceli Castelló-Martínez
Year of publication: |
2023
|
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Authors: | Castelló-Martínez, Araceli |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 2, p. 293-310
|
Subject: | Advertising | Automotive industry | Branded content | Brands | Corporate communications | Corporate social responsibility | Digitalization | Environmental sustainability | Marketing | YouTube | Markenführung | Brand management | Kfz-Industrie | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Markenartikel | Brand | Spanien | Spain | Social Web | Social web | Online-Marketing | Internet marketing |
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