//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand extensions
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
8
Markenimage
8
Brand management
5
Markenführung
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Perception
4
Wahrnehmung
4
Brand extension
3
Markentransfer
3
Beziehungsmarketing
2
Brand
2
Confidence
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Relationship marketing
2
Social Web
2
Social web
2
Vertrauen
2
Welt
2
World
2
9-Ending prices
1
Armut
1
Artificial intelligence
1
Beschwerdemanagement
1
Bewertung
1
Bias
1
Brand equity
1
Brand extensions
1
Börsenkurs
1
Cognition
1
Complaint management
1
Constraints
1
Consumer Trust
1
Consumer preferences
1
Coping
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Gürhan-Canli, Zeynep
1
Maheswaran, Durairaj
1
Institution
All
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
William Davidson Institute working papers series
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->