Similar Search Results

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E. - 2010 - 4. ed.

Persistent link: https://www.econbiz.de/10003892475

Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

Advertising to Muslim consumers : a holistic view from the Islamic perspective

Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245

Persistent link: https://www.econbiz.de/10012512808

Islamic advertising in Nigeria : an assessment

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10011777830

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …