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~subject:"Advertising"
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"Kid tested, mother approved"...
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Advertising
Consumer behaviour
81,923
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79,444
Children
18,622
Kinder
18,302
Brand management
17,495
Markenführung
17,081
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13,781
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11,827
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11,590
Relationship marketing
9,590
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9,547
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9,147
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9,105
USA
8,734
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8,103
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7,977
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7,834
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6,500
Online-Marketing
6,008
Internet marketing
5,980
Customer satisfaction
5,743
Werbewirkung
5,723
Social Web
5,690
Social web
5,685
Advertising effects
5,627
Kundenzufriedenheit
5,571
Online-Handel
5,500
Online retailing
5,488
Mütter
4,991
Mothers
4,823
Einzelhandel
4,529
Service quality
4,457
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4,442
Dienstleistungsqualität
4,407
Gesundheit
4,375
Health
4,313
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
30
Rosengren, Sara
29
Septianto, Felix
29
Saffer, Henry
27
Dahlén, Micael
26
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Huh, Jisu
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
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Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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IGI Global
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IP Deutschland GmbH <Köln>
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International Association of Business Communicators
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Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
147
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
NBER working paper series
55
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
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ECONIS (ZBW)
9,725
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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1
"Kid tested, mother approved" : the relationship between
advertising
expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
2
Advertising
's impact on pre-schoolers'
brand
knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
3
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
Exploring the influence of
mothers
' attitudes toward
advertising
on
children
's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
6
Measuring the impact of product placement on
children
using digital
brand
integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
7
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
8
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
9
The impact of social media
advertising
on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Reputation and
advertising
of collective
brand
members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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