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Brand linguistics : a theory-d...
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Advertising
Consumer behaviour
21
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Brand management
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Brand image
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Markenimage
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Luna, David
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Carroll, Ryall
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Carvalho, Sergio W.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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ECONIS (ZBW)
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The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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