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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit

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An integrated model of congruence and credibility in celebrity endorsement

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Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility

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Green advertising : examining the role of celebrity's credibility using sem approach

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Impact of celebrity endorser's source credibility on attitude towards advertisements and brands

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Impact of celebrity credibility on advertising effectiveness

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the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility. …

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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

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