Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Year of publication: |
July 2018
|
---|---|
Authors: | Saldanha, Natalya ; Mulye, Rajendra ; Rahman, Kaleel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 242-250
|
Subject: | Celebrity endorsement | Attachment | Source credibility | Human-brand | Celebrity-Werbung | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility |
-
Chaddha, Priyanka, (2019)
-
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan, (2016)
-
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa, (2021)
- More ...
-
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya, (2020)
-
Cancel culture and the consumer : a strategic marketing perspective
Saldanha, Natalya, (2023)
-
Jayawickramarathna, Wasana, (2021)
- More ...